The platform is rolling out a updated setting that permits them to cut down on the amount of AI-made content appearing in their streams. This move comes as the platform revealed that it now features over 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This development coincides with a rise in AI content, spurred by emerging content generation software.
AI Proliferation Online
Studies have shown that almost a tenth of the quickest rising content creators on a popular video site primarily display content made by AI. A considerable share of this content is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is often illogical or surreal.
Our research shows that a lot of users like content produced via AI tools, from computer-generated images to educational videos, and we want to provide users the ability to adjust the amount of that, depending on their own choices,” commented a spokesperson.
AI on the Platform
The platform disclosed that there are currently 1.3 billion videos on its app identified as artificially created. In total, over 100 million media items are uploaded to the app every day, making clips made by AI a minor portion of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the amount of AI-generated videos they watch by accessing the topic control feature in the application and selecting “AI-generated content”. Other topics that currently be adjusted under the setting cover politics, clothing, cosmetics, and movement.
Platform Guidelines
Its rules require creators to identify “realistic” artificially created content, and it bans dangerous AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its terms of service.
Furthermore, the app will now add an artificially created watermark to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This measure is intended to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally introducing a $2m AI literacy fund for experts and institutions to create learning resources about ethical AI use. This project will assist non-profit groups focused on training computer science.
Platform Protection
The video-sharing app has defended its safety measures, following controversy over proposals to make redundant a large number of review team members in the UK. The company is expected to eliminate hundreds of positions in its trust and safety division in its British office, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it is viewed by staff. The company announced a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its machine learning processes.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
